Business communication writing Assignment Example | Topics and Well Written Essays - 500 words

Business communication writing - Assignment Example Therefore, issues affecting customer loyalty must be handled with all the sobriety and attention that it deserves. Having deliberated through all your views, I think that we should sell through the remaining conventional wipes and not order new ones. This is because clearing our shelves completely as we wait for the newly formulated baby wipes will not only cause of loss of revenue. Where will we take all the conventional baby wipes that we have? We cannot just remove them and stash them away somewhere. The damage is already done with our customers’ loyalty, so the best thing is to make things right by not losing more customers as well as revenue. Secondly, clearing our shelf space all at once may make us lose our shelf space. Our competitors are looking for any slight opportunity to take advantage of any slip-up that might befall us. Therefore, if they notice our shelves are clear, they may find a way of taking our shelf space and even some of our loyal customers. The stock of conventional wipes that we have currently can last for a short period of time leading to sixty to ninety days loss of shelf space. In order to prevent this long period of shelf loss, we will pump more funds to into the research to ensure that the formula is arrived at within the shortest time possible. I have already talked with Martin Wolf and he reassured me that he will work extra hard with his team to ensure that we have the formula within fifty days. We will hire additional staff on contract basis to help him work day and night to ensure that the formula is a success. I am optimistic that by the time our customers will start experiencing the pinch of our dry shelves, we will have natural baby wipes back on our shelves. The buck now lies with the marketing team since they have a hard task of reassuring our customers that we have not changed on the promise we made to them. The marketing team will roll out a campaign to market the new natural baby wipes

Themes in Othello Essay Example for Free

Themes in Othello Essay Themes in Othello is that of deception, developed mostly through Iago, who is an arch-deceiver throughout the play. Because he is angry that Othello has passed over him for a promotion, he vows revenge. Playing upon Othello’s jealousy, he deceives him into believing that Desdemona is having an affair with Cassio. He also deceives Roderigo, making him believe that Desdemona will tire of Othello and eventually be won by Roderigo. It is Iago’s repeated deceptions that move the plot of the play forward to the ultimate climax and tragedy. Another minor theme of Othello is love, and the play can be considered a romantic tragedy. The play is romantic because it celebrates the marriage of two minds as embodied in Othello and Desdemona. They marry in spite of the protests of Desdemona’s father, and she faithfully follows her husband wherever he is sent. Their romantic marriage, however, is ruined by the villainous machinations of Iago. Othello is eventually led to murder his beloved, turning the romantic play into a tragedy. A third minor theme of Othello revolves around appearance vs. reality. Iago has an honest face, which helps hide his deceitful soul. Othello appears to be strong and courageous, a leading general, but he is easily tricked into fearing that his wife is unfaithful. It appears that Desdemona has left her treasured handkerchief with Cassio; in reality, Emilia has taken it and Iago has planted in on Cassio. Because of Iago’s trickery, it appears to Othello that Desdemona is involved with Cassio; in truth, she is innocent, loving her husband dearly. Throughout the play, Iago is instrumental in making sure that reality is disguised by appearances, which he manipulates. MOOD The predominant mood of the whole play is somber and tragic. Iago works his evil almost from the opening scene, and each new deception that he plans brings greater misery. The tragic gloom that he causes is only occasionally relieved by comedy, provided by Roderigo and the Clown.

Sociocultural Theory Individuals Involvement In Social Interactions Education Essay

Sociocultural Theory Individuals Involvement In Social Interactions Education Essay Sociocultural theory (SCT) illustrates how an individuals development is connected to cultural, social and historical framework. The main focus of SCT, in particular, is an individuals connection and involvement in social interactions and culturally controlled activities which shape and construct mental development. Sociocultural perspective centres on the social framework as fundamental to learning. It lays emphasis on the importance of social interactions by communicating and instructing in learning, highlighting that the social environment is not just the place where learning happens, it is integral to it. SCT suggests learning is a cultural action, young children are seen as novices within a cultural setting that learn from elders of that way of life, therefore, learning can be either formal or informal and achieved via parents, siblings, friends, teachers etcà ¢Ã¢â€š ¬Ã‚ ¦ This results in children learning about the practices, beliefs and values of the community they grow up in or are placed in, consequently learning to become members of that community/group. SCT also explains and acknowledges individual differences in learning via the Zone of Proximal Development (ZPD) (Vygotsky(1896 -1934)). This is the gap amid what an individual is capable of doing on their own and what they can do with assistance of a knowledgeable other, ensuring that a child can accomplish jointly what s/he could not achieve alone. A major scholar that was vital to the progression of cultural-historical psychology and creator of SCT as we now know it, was Lev S. Vygotsky (1896 -1934). Vygotsky was a Russian psychologist whos work was banned and prohibited under Joseph Starlin in 1936, this ban was later lifted in 1956 three years after Stalins death. Vygotsky first started working as a psychology teacher in 1917 and during this period he was accumulating information simultaneously for his thesis and a book that was to be named Pedagogical Psychology, of which, was published in 1926. Vygotsky inspired a lot of original research and his works were translated into English in the 1960s. He also became influential within education around the 1980s and to this day. (http://vygotsky.afraid.org/#TimelineVygotskysLifeWorks) Vygotskys work was based on Marxist and social constructivist theories. Vygotsky stated that his academic focus was to learn from Marxs whole method how to build a science, how to approach the investigation of the mind (Vygotsky, cited Ratner(1997)) and also build upon an overt Marxist psychology. Vygotsky believed Marxist psychology is not a school amidst schools, but the only genuine psychology as a science. A psychology other than this cannot existà ¢Ã¢â€š ¬Ã‚ ¦everything that was and is genuinely scientific belongs to Marxist psychology (Vygotsky, cited Ratner(1997)). Vygotsky suggested that development took place on two planes, that of the social plane via interaction and through a psychological plane as learners internalise meanings, for example, putting together a jigsaw puzzle or reading a picture book. He also believed that cognitive development occurred through conversations and interactions with more capable members of a group/culture. SCT took into account aspects of creativity and that education should not solely be concerned with learning knowledge and skills but for children to develop the capacity to think clearly, to plan and be able to pass on their understanding via interaction and communication. The key to human intelligence, Vygotsky discovered, was to effectively utilize different types of tools, not the material tools we use to increase our physical capabilities such as cutlery or levers, but psychological tools extending mental probabilities such as language and writing. These tools are described as cultural tools, of which, Vygotsky believed language to be the most important of all; as language facilitates humans to make sense of the world, is the medium of sharing knowledge and is the basis of thought. The interrelationship of language and thought was also a factor Vygotsky held to be of prominence in an individuals development. It is often noticed that young children run a commentary of what they are doing and seeing, a child develops this external speech which later in life becomes internalised as thought, therefore, speech formation that is mastered by children then becomes the basic structures of their thinking. Vygotsky was a prolific writer; he successfully built up a plethora of ideas in his short life as a scholar (he died when he was just 37 years of age of Tuberculoses). As a result, whilst a good deal of the framework for SCT was presented by Lev Vygotsky; growth, expansion and enhancement of SCT is evident in text regarding cultural-historical activity theory (Cole, 1996; Cole Engestrom, 1994) and activity theory (Chaiklin Lave, 1993; Leontiev, 1981) Further to this, in the Soviet Union, the Kharkov School of Psychology was vital for preserving the contribution of Lev Vygotsky. There, the students accomplished new avenues of subsequent development. Jerome Bruner was firstly influenced by Jean Piagets work of cognitive development although later by Vygotsky whos work he broadly developed. Brunner agreed with SCT that a childs social environment, and for the most part, social interaction were particularly imperative in the process of development and learning. Bruners theory of scaffolding is a theory that stemmed from Vygotskys theory of ZPD. Focusing on learning via communication between child and adult. Scaffolding refers to the gradual retraction of adult influence and direction, as the child develops greater mastery of a given task. Another academic that built upon Vygotskys works of SCT include Barbara Rogoff, she writes: Childrens cognitive development is an apprenticeship-it occurs through guided participation in social activity with companions who support and stretch childrens understanding of and skill in using the tools of the culture (1990:7) Its evident that Rogoffs theory of guided participation builds on Bruners theory of scaffolding, highlighting that childrens cognitive development takes place in a social context while expanding SCT beyond language-based dialogue; as the guided learner is also guided by the books that they read, the internet sites they visit and the importance of other such methods of unspoken communication. Rogoff has sourced many books on psychology, one of which The Cultural Nature of Human Development'(2003) examines, amongst many other things, the role of culture in human development and recognizing the arrangement of similarities and differences between cultural communities. For instance, the involvement children have in activities that their elders carry out in the community, which is subsequently the passing on of knowledge and cultural tools. This notion originates and builds upon Vygotskys SCT. Having presented SCT, I will now briefly put forward the theory I will compare it with which is the Piagetian developmental model. Piagetian developmental model was founded by the work of Jean Piaget (1896 1980). He was a SwissHYPERLINK ../../../../../../../wiki/Developmental_psychologist psychologist and philosopher who believed childrens education was extremely important. As a result, his work focused largely on the development of infants in particular, he was so interested in this area that he gained a lot of his empirical evidence from observing and interviewing his own three children. Piagetian developmental model refers to how the individual understands things and gains knowledge in terms of developmental stages and learning styles. It is about the individual acting as the active agent whom interacts with the world that surrounds them. According to Piaget, the child is someone who constructs his own moral world view, who forms ideas about right and wrong, and fair and unfair, that are not the direct product of adult teaching and that are often maintained in the face of adult wishes to the contrary (Gallagher Reid (1979): 26). Piaget was a professor of psychology at the University of Geneva (1929-1975) and restructured the cognitive development theory into stages, which built upon previous work from James Mark Baldwin(1861-1934) an American philosopher and psychologist. These four developmental stages are (1) infancy, (2) pre-school, (3) childhood, and (4) adolescence. Each stage has a cognitive construction which dictates the childs way of thinking and the childs grasp of reality, as the child goes from one stage to the next, except the last, there is always an insufficient understanding of reality, a disequilibrium is caused which in turn results in the reorganisation of thought structures. The four development stages are described in Piagets theory as: Sensorimotor stage: from birth to age 2 years (children experience the world through movement and senses and learn object permanence) Preoperational stage: from ages 2 to 7 (acquisition of motor skills) Concrete operational stage: from ages 7 to 11 (children begin to think logically about concrete events) Formal operational stage: after age 11 (development of abstract reasoning). (Rosenfield Santrock (1998)) Piaget therefore found that this theory is connected by two vital components; one part that prognosticates a childs capabilities dependant of their age/biological maturation and a theory that illustrates the way a learner develops, what steps or stages that an individual must travel through to end up with an outcome, a predetermined objective. Piaget proposes, by his theory of cognitive development, that an individual can not simply be presented with information and for them to make sense of it straight away. Consequently, a construction of an individuals own knowledge that is built by their own experiences is required. This formation of experiences can then permit learners to make schemas, these are an individuals mental structure and personal understanding of the world around them, that is accordingly changed and built upon dependent on the increase of opportunities to explore their world. The original idea of schemas was proposed by philosopher Immanuel Kant (1724-1804) as innate structures used to help us perceive the world (Eysenck (2010)). This change or upgrade is accomplished by two collaborating procedures: Assimilation and Accommodation. Assimilation is a mental process of receiving and adapting new information into the pre-existing schema. Its about making sense of something new based on what one already knows and is moderately subjective as an individual adjusts a new concept as to correspond with previous notions and ideas. For example a child knows an animal to have four legs and when that child see a dog he calls it an animal, when the child is informed that this is not only an animal but a dog assimilation takes place and from then on as s/he encounters more different types of four legged creatures the process of assimilation continues each time ending with the state of equilibrium which renders that stage or understanding as complete Accommodation can be described as a mental process one uses to become accustomed to the new information that is set before us, so for instance it is a process that takes place when there is no pre-existing schema and a whole new concept needs to be understood. For example as stated above the child accustomed to the notion of animals having four legs, so when encountering a monkey the child will have to accommodate that not all animals walk on all fours all the time. The process of accommodation can be more distressing for the learner causing a disequilibrium, especially for infants who go through the process of potty training for instance, as the whole concept is different and out of the childs comfort zone therefore this process can take a longer period of time. Piagets theory is used today in the way key stages are set up in the current primary and secondary curriculum and therefore exemplifies the magnitude of his work. There are also theorists that build upon his concept of developmental models who are known as neo-Piagetians such as Hughes, Bower and Wishart who have modified certain experiments such as the object permanence test (Bower and Wishart (1972)) and the policemen doll experiment (Hughs (1975)) which both demonstrate a flaw in Piagets experimental process. Having briefly presented the two theories of cognitive development, I will now discuss some similarities and differences, developing some of the key ideas of each theory. Piagetian developmental model and SCT mutually agree that a childs cognitive development takes place in stages (Jarvis Chandler (2001):149), however, the way in which these stages are portrayed by each theory differ. Whilst Piaget looked at a childs cycle of life from birth to adulthood as being a stage by stage learning pathway such as, preoperational stage taking place from ages 2 to 7, Vygotsky looked at the Zone of Proximal Development (ZPD) where a child is moved on from one stage of unknowing to the stage of knowing with the help and guidance of a knowledgeable other, which is not based on biological maturation and age but on an individuals personal level of attainment. Vygotskys concept of ZPD illustrates a childs existing and possible capability to do something. (Flanagan 1999 P.72). Vygotsky states that there are three stages that a learner will progress through, the first being tasks that could not be performed even with help, the second which is assisted performance where tasks are being accomplished by means of assistance from a knowledgeable other and finally the third which is independent performance where a learner can complete a task independently and without assistance. For that reason, the concept of ZPD can allow for deeper and enhanced comprehension of the learning process itself (Flanagan 1999 P.73) and also an effective way of evaluating a learners capability as opposed to generalising children into stages or bands of development, as Piaget does with his stage theory. Further to this, in one of Bruners books The Process of Education (1960) he explains his SCT view on the readiness for learning which is unlike Piagets developmental model of stage by stage learning dependant of biological maturation. He suggests that: à ¢Ã¢â€š ¬Ã‚ ¦any subject can be taught effectively in some intellectually honest form to any child at any stage of development. (ibid.: 33) He goes on to refer to his concept of the Spiral curriculum: A curriculum as it develops should revisit this basic ideas repeatedly, building upon them until the student has grasped the full formal apparatus that goes with them (ibid.: 13). Piaget established a concept that a childs way of thinking differentiates as they grow from infancy to childhood right up until adulthood. This journey of stages that one passes through as one matures is segmented into four stages of cognitive development (as mentioned previously) which is defined as Piagets Stage Theory. (Ginsburg, Opper (1979):26). Piaget put forward that these stages were universal for all children, for example the progression of how a child encountered each stage was set to a fixed pathway from one stage to the next, also, he acknowledged that the speed at which a child went, from beginning to end, would vary and therefore relative to their age/maturation. The transition from one stage to the next, consequently, was only possible when the child was cognitively ready and he believed that a child should not be pushed to learn the next stage of knowledge pending that the child is cognitively complete in the previous stage. Thereforer it can be suggested thast piagets theory of stage development can be far more rigid and set, in contrast, SCT beleives stages can be re-visited and also merge together more continuously to achieve a deeper understanding of knowledge as Bruner states: To instruct someone is not a matter of getting him to commit results to mind. Rather, it is to teach him to participate in the process that makes possible the establishment of knowledge. We teach a subject not to produce little living libraries on that subject, but rather to get a student to think mathematically for himself, to consider matters as an historian does, to take part in the process of knowledge-getting. Knowing is a process not a product. (1966: 72) Therefore it is noticeable that Piagetian developmental model is individualist orientated compared to SCT which is socially and culturally orientated, relying on outside instruction. Piagetian developmental models focal point is the individual and their experiences of their world being the reason of development and in order to learn an individual has to be developed, unlike SCT, which focuses on the social interaction, cultural influence and that development comes after one has learned. As Vygotsky has stated Piagets approach is based on the premise that learning trails behind development, that development always outruns learningà ¢Ã¢â€š ¬Ã‚ ¦ ((1978):80) and he explains his viewpointà ¢Ã¢â€š ¬Ã‚ ¦properly organised learning results in mental development and sets in motion a variety of developmental processes that would be impossible apart from learning ((1978):90) Both theories acknowledge language as important in an individuals development yet in a totally different degree. Piagetian developmental model suggests that cognitive changes such as thinking and learning where not solely governed by linguistic enhancement or development, whereas SCT deems that language supports the child to excel in freedom of thought and accomplish further cognitive development (Flanagan 1999 P.59). Piagetian developmental model suggests that language is in motion, from the child towards the social environment. (Ginsburg, Opper (1979):84). On the other hand, SCT advocates the opposite, that language moved from the social to the individual, of which is internalised into thought. (Jarvis, Chandler (2001):150). Piaget could be criticised that his experiments and clinical interviews were inadequately designed. The tasks set out could be seen as inappropriate for children of a certain age group, instructions that were given could appear to be somewhat ambiguous and the tasks themselves boring and lacklustre. In later experiments carried out by neo-Piagetians these kind of impediments were rectified and it was evident that the childrens performance had improved a great deal resulting in them to be much more proficient than Piaget confirmed by his research. By simplifying tasks and making them more child friendly, researchers such as Bower and Wishart (1972) with their modification of the object permanence experiment, and Hughes (1975) with the policemen doll experiment, have demonstrated higher cognitive abilities in children who would not be expected to display them according to Piagets theory. Jerome Bruner writes in The Process of Education motives for learning must be kept from going passi ve they must be based as much as possible upon the arousal of interest in what there is be learned, and they must be kept broad and diverse in expression ((1960): 80). As I mentioned earlier Vygotsky suggests that egocentric speech that a child uses to problem solve for example becomes internalised as the child reaches adulthood (Jarvis, Chandler (2001):150) .Vygotsky explains in his posthumous anthology Thought and Language that: 1. In their ontogenetic development, thought and speech have different roots. 2. In the speech development of the child, we can with certainty establish a pre-intellectual stage, and in his thought development, a pre-linguistic stage. 3. Up to a certain point in time, the two follow different lines, independently of each other. 4. At a certain point these lines meet, whereupon thought becomes verbal and speech rational. [Thought and Language, Chapter 4] Yet, Piaget believed that egocentric speech just purely went along with and connected to what ever action the child was carrying out at that specific time(Ginsburg, Opper (1979):84), and once the child matured to adulthood this speech was simply not needed and disappeared. Although the two scholars had opposing views on the function and underlying principle of egocentric speech they both acknowledged and granted that it gave support to cognitive development Bruner, J. S.. The process of education . Cambridge: Harvard University Press, 1960. Print. Cole, M. Cultural Psychology. Cambridge, MA: Harvard University Press.(1996). Print Cole, M., Engestrom, Y. Introduction. Mind, culture and activity. An International Journal, 1(4), 201. (1994). Print. Chaiklin, S., Lave, J. Understanding practice: Perspectives on activity and context. Cambridge, England: Cambridge University Press. (1993). Print. Eysenck, Michael W. Cognitive psychology; a students handbook . 6th. ed. East Sussex: Psychology Press. (2010). Print. Flannagan, C. Applying Child Psychology to Early Child Development. Cheltenham: Nelson Thornes Limited (1999). Print. Gallagher, J. M, and D. K Reid. The learning theory of Piaget and Inhelder . Monterey, Calif.: Brooks/Cole Pub. Co., (1979). Print. Ginsbury, H. Opper, S. Piagets Theory of Intellectual Development. Englewood Cliffs: Prentice Hall, (1979). Print. Jarvis, M. Chandler, E. Angles on Psychology. Cheltenham: Nelson Thornes Limited, (2001). Print. Leontiev, A.N. Problems of the development of mind. Moscow: Progress Press.(1981). Print. Munari, Alberto. Jean Piaget (1896-1980). Prospects: the quarterly review of comparative education 24.1/2 (1994): 311-327. Print. Offord, L. The Mozart of Psychology.. N.p., 5 May 2005. Web. 6 Apr. 2011. Ratner, C., Prologue to Vygotskys Collected Works. Volume 5 (1997). Print. Rogoff, Barbara. Apprenticeship in thinking: cognitive development in social context. New York (NY): Oxford University Press, (1990). Print. Rogoff, Barbara. The cultural nature of human development . Oxford (UK): Oxford University Press, (2003). Print. Rosenfield, Anita, and John W. Santrock. Study guide for use with Children, ninth edition [by] John W. Santrock, Allen Keniston, Peden Blair . (1998). Reprint. Boston : McGraw-Hill, (2007). Print. VygotskyÃÅ'† , L. S., and Michael Cole. Mind in society: the development of higher psychological processes. Cambridge: Harvard University Press, 1978. Print. Vygotsky, L. S. (1997). The collected works of L. S. Vygotsky, Vol. 4: The history of the development of higher mental functions (R. W. Rieber, Vol. Ed; M. J. Hall, Trans.). New York: Plenum Press. (Original work published 1941)

How the Catholic Church Held Up During the Middle Ages Essay -- Histor

The Middle Ages was a long period of time. It started in about the 500 A.D. and ended in about 1500 A.D. Not many things can last for this long period of time, but at least one thing did, and that was the Catholic Church. The Catholic Church consists of Popes, Bishops, Clergy, and Monks, and Nuns were also part of the Church. Also during the Middle Ages, it also produced many great philosophers (Funk & Wagnall’s, 275). From the Middle Ages to the 13th century, the church played important role as authority, influence. The Catholic Church held up due to the power of the Pope, Pope Gregory’s policies, and the Church was a part of the citizen’s daily lives. In the Middle Ages houses of the poor and wealthy were often alike, except for the wealthy because they could occupy all their floors of the house. Their business would be on the first floor, living quarters on the second, and servant’s quarters on the third. If they family were poor they might have several families living under one roof, which makes the house very crowded (Gies, 243). Among the village, the only stone building was the church. The entire village was mostly made out of sticks, mud and such objects. The churches were built and paid for by the people (thinkquest). It was a nice centerpiece of a town. Inside the Church, you will not find any sort of warmth. Many people came with hand-warmers, because the church was often cool year round. Churches also did not have pews for people to sit on; they had to bring their own chairs. The church was a public building in which the town’s business life is often occurring around a town’s church (Gies, 291). The Church provided services to the poor, care of the sick, helpless, and travelers (Frem... ... new heights. Christendom to take up arms to re-conquer Jerusalem, it was urged on by soldiers, monks, popes, and others. â€Å"The Church encouraged uniformity during the Crusades and efforts to recapture territories lost to aroused and militant Islamic powers† (Funk & Wagnall’s). The Roman Catholic Church went through some tough times during the Middle Ages, but they did hold up. Each member played an important part in the Church. Each part of the hierarchy had an important role to play. They had to be a firm believer in the Church. Pope Gregory created policies, and strengthened many parts of the Church. Each Pope had the power to influence the kings that were in power. If it had not been for the people, and the hierarchy of the Church, the Church might have died. The Catholic Church did hold up during the Middle Ages due to the people and events that took place.

Building technology notes

In a building frame, a structural element that is shorter than usual, as a Cogged Joint stud above a door opening or below a window sill is called 2. A carpentry Joint by two uneven timbers, each of which is notched at Bull-nosed step the place where they cross 3. A step usually lowest in a flight, having one or both ends rounded to a Gravity wall Quoin semi-circle and projecting beyond the face of the stair string's 4. A massive concrete wall that resists overturning by virtue of its own weight 5. In masonry, a hard stone or brick used to reinforce an external cornerScarf Joint Baluster off wall 6. A type of half lapped Joint used to resist tension 7. One of a number of short vertical member often circular in section, Fenestration Fig. A-I mom Inflection point used to support a stair handrail 8. The arrangement and design of window in a building 9. What concrete block that is used in making a corner of an anchor wall 10. Lateral ties used for mom main bars for column is 1 1 . Refer to the portion of a beam where bending moment changes from Rowlock Scab positive to negative 12. A brick laid on its edge so that its end is visible 13.A short flat piece of lumber which is bolted, nailed or screwed to Cross bridging butting pieces in order to splice them together 14. Diagonal bracing in pairs between adjacent floor Joist to prevent the Web Brad Pyramid roof joist from twisting 15. A bar used to hold the reinforcement on a beam 16. A small finishing nail is called 17. A roof wherein the four sides are sloping towards the center Stirrup Pile terminating at a point 18. A metal sheet used to connect girder and floor Joist at the same level 19. A slender structural unit introduced onto the ground to transmit load Soldier Pigment o underground strata 20.Brick set on end with the narrow side showing is called 21 . Finely divided solid particles added to the vehicle to contribute color CACM Carriage Channel CM Fig 8-2 Miter box and durability to the paint 22. End lapping o f corrugated G. L. Roofing sheets 23. Inclined structural member that supports the steps of a stair 24. Structural steel shape having unsymmetrical balance 25. Hooked end off mom stirrups 26. Which among the concrete block is the header block 27. A device used as a guide of the hand saw in cutting object to form a Plastic hose with water 1 Com 40 bad. T. Fig.C-3 Bosses Load bearing wall Effective length Volume Stirrups Cement Gypsum board Fade Skylight Soft wood Fire brick Plaster ground miter Joint 28. The best and accurate tool for guiding the work in establishing a horizontal level 29. Minimum thickness of suspended R. C. Slab 30. Total board foot of 10 PC's. 31 . Which among the brick work is a common Flemish bond 32. Clearer is a product of 33. Wall that support weight from above as well as their own dead weight 34. The distance between inflection point in the column when it breaks 35. The amount of space measured in cubic units. 6. A bended rod to resist shear and diagonal str esses in a concrete 37. The most important component to determine the strength of concrete 38. Another term for plaster board 39. The face or front of a building 40. An opening in the roof for admitting light 41 . Wood coming from trees with needle leaves, rather than broad leaves 42. A kind of brick used for high temperature 43. A nailed strip incorporated in rough concrete wall to be plastered to act as guide and support for finish trim around opening and near the base Span Rip-rap Striking tool Fig. D-2 Striping of the wall 44.The distance between two structural supports 5. Stone placed on a slope to prevent erosion 46. Hammer is a 47. Which among the finger Joint is the hidden dove tail 48. The process of removing concrete forms from the cured concrete Purling 49. A structural member spanning front truss to truss or supporting Anchor bolts rafters 50. Steel bent inserted in masonry construction for scouring wood or Lintel plates to concrete construction 51 . A horizontal piece o f wood, stone, steel or concrete across the top of door or window opening to bear the weight of the walls above the Chord Sleeper Stud opening 52.The placing of glass in windows and doors 53. A rejected building material because of its below standard grade 54. A Joint produced by lapping two pieces of materials 55. Lumber that still contains moisture or sap 56. The internal angle formed by the two roof slopes of a roof 57. A vertical board attached on the ends of the rafters. It is part of the cornice 58. A large heavy nail is referred to as 59. What is the scientific name of wood 60. A wall that holds back on earth embankment 61 . The term used to indicate top and lower principal member off roof or bridge truss 62.Strips of hardwood usually 2†³xx† laid over a concrete slab floor 63. A vertical tutorial member which acts as a supporting element in a Tyrone finish wall or partition 64. Rough plaster finish obtained by flinging plaster on a wall with a hand Adiabatic curing operated machine 65. The curing of concrete or mortar without the gain or loss of heat Vinyl tile Creep Riser Plough during the curing period 66. A floor tile composed principally of polyvinyl chloride 67. The permanent deformation of a materials under a sustained load 68. The vertical face of a stair 69.A groove extended along the edge or face of the wood member Glazing cull Lap Joint Green lumber Valley Fascia Spike Xylem Retaining wall Post-tensioning Ashlars brick Perforated tape Control Joint Hopper Parquet Wrought iron Lag screw Lead Goslings Admixture Gallivanted Seismic stile Baseboard Mortar Balalaikas Barbarian Contusion Saturday Rooster Sloshes Platelets Skittishly Abattoir Gillian Lastingly Tubs De banana Cesspool Pie De Gallo Bandier being cut parallel to grain 70. The stressing of unbounded tendons after concrete has cured 71 . A brick whose face has been hacked to resemble roughly hacked stone 72.A type of tape used in finishing Joints between gypsum board 73. Employ ed to reduce restraint by accommodating movement of masonry walls 4. A window sash which opens inward and is hinged at the bottom 75. Inlaid wood flooring usually set in simple geometric pattern 76. Anchor bolts and strap are molded out of 77. Common hardware fastener for truss braces 78. Sealer type of washer for 6. 1. Roofing sheets 79. Trade name for anti-termite surface application on wood 80. Retards or accelerators concrete setting 81 . Coated with zinc 82. Technical term for earthquake 83.Vertical frame of paneled door 84. Fascia between floor and wall 85. Cement, sand, and water 86. Filipino term for framework 87. Filipino term for bottom chord 88. Filipino term for collar 89. Filipino term for plastered course 90. Filipino term for purling 91 . Filipino term for wainscoting tiles 92. Filipino term for wrought iron strap 93. Filipino term for ceiling Joist 94. Filipino term for door fillet 95. Filipino term for girder 96. Filipino term for masonry fill 97. Filipino term for downspout 98. Filipino term for cabinet hinge 99. Filipino term for brace 100.Filipino term for temper (metal work) Horizontal distance from the face of a lock or latch to the center of the knob or lock yielder A principal member of a truss Rough plaster finish obtained by flinging plaster on a wall with a hand operating machine A roofing tile which has the shape of â€Å"S† laid on its side A commercially pure iron of fibrous nature, valued for its corrosion resistance and ductility COLD JOINT A Joint formed when a concrete surface hardens before the next batch of concrete FOUNDATION WALL is placed against it Has high compressive strength but low tensile strength Horizontal surfaces on which the stone units lie on course That part of the foundation for a building which forms the permanent retaining wall Building technology notes In a building frame, a structural element that is shorter than usual, as a Cogged Joint stud above a door opening or below a window sill is called 2. A carpentry Joint by two uneven timbers, each of which is notched at Bull-nosed step the place where they cross 3. A step usually lowest in a flight, having one or both ends rounded to a Gravity wall Quoin semi-circle and projecting beyond the face of the stair string's 4. A massive concrete wall that resists overturning by virtue of its own weight 5. In masonry, a hard stone or brick used to reinforce an external cornerScarf Joint Baluster off wall 6. A type of half lapped Joint used to resist tension 7. One of a number of short vertical member often circular in section, Fenestration Fig. A-I mom Inflection point used to support a stair handrail 8. The arrangement and design of window in a building 9. What concrete block that is used in making a corner of an anchor wall 10. Lateral ties used for mom main bars for column is 1 1 . Refer to the portion of a beam where bending moment changes from Rowlock Scab positive to negative 12. A brick laid on its edge so that its end is visible 13.A short flat piece of lumber which is bolted, nailed or screwed to Cross bridging butting pieces in order to splice them together 14. Diagonal bracing in pairs between adjacent floor Joist to prevent the Web Brad Pyramid roof joist from twisting 15. A bar used to hold the reinforcement on a beam 16. A small finishing nail is called 17. A roof wherein the four sides are sloping towards the center Stirrup Pile terminating at a point 18. A metal sheet used to connect girder and floor Joist at the same level 19. A slender structural unit introduced onto the ground to transmit load Soldier Pigment o underground strata 20.Brick set on end with the narrow side showing is called 21 . Finely divided solid particles added to the vehicle to contribute color CACM Carriage Channel CM Fig 8-2 Miter box and durability to the paint 22. End lapping o f corrugated G. L. Roofing sheets 23. Inclined structural member that supports the steps of a stair 24. Structural steel shape having unsymmetrical balance 25. Hooked end off mom stirrups 26. Which among the concrete block is the header block 27. A device used as a guide of the hand saw in cutting object to form a Plastic hose with water 1 Com 40 bad. T. Fig.C-3 Bosses Load bearing wall Effective length Volume Stirrups Cement Gypsum board Fade Skylight Soft wood Fire brick Plaster ground miter Joint 28. The best and accurate tool for guiding the work in establishing a horizontal level 29. Minimum thickness of suspended R. C. Slab 30. Total board foot of 10 PC's. 31 . Which among the brick work is a common Flemish bond 32. Clearer is a product of 33. Wall that support weight from above as well as their own dead weight 34. The distance between inflection point in the column when it breaks 35. The amount of space measured in cubic units. 6. A bended rod to resist shear and diagonal str esses in a concrete 37. The most important component to determine the strength of concrete 38. Another term for plaster board 39. The face or front of a building 40. An opening in the roof for admitting light 41 . Wood coming from trees with needle leaves, rather than broad leaves 42. A kind of brick used for high temperature 43. A nailed strip incorporated in rough concrete wall to be plastered to act as guide and support for finish trim around opening and near the base Span Rip-rap Striking tool Fig. D-2 Striping of the wall 44.The distance between two structural supports 5. Stone placed on a slope to prevent erosion 46. Hammer is a 47. Which among the finger Joint is the hidden dove tail 48. The process of removing concrete forms from the cured concrete Purling 49. A structural member spanning front truss to truss or supporting Anchor bolts rafters 50. Steel bent inserted in masonry construction for scouring wood or Lintel plates to concrete construction 51 . A horizontal piece o f wood, stone, steel or concrete across the top of door or window opening to bear the weight of the walls above the Chord Sleeper Stud opening 52.The placing of glass in windows and doors 53. A rejected building material because of its below standard grade 54. A Joint produced by lapping two pieces of materials 55. Lumber that still contains moisture or sap 56. The internal angle formed by the two roof slopes of a roof 57. A vertical board attached on the ends of the rafters. It is part of the cornice 58. A large heavy nail is referred to as 59. What is the scientific name of wood 60. A wall that holds back on earth embankment 61 . The term used to indicate top and lower principal member off roof or bridge truss 62.Strips of hardwood usually 2†³xx† laid over a concrete slab floor 63. A vertical tutorial member which acts as a supporting element in a Tyrone finish wall or partition 64. Rough plaster finish obtained by flinging plaster on a wall with a hand Adiabatic curing operated machine 65. The curing of concrete or mortar without the gain or loss of heat Vinyl tile Creep Riser Plough during the curing period 66. A floor tile composed principally of polyvinyl chloride 67. The permanent deformation of a materials under a sustained load 68. The vertical face of a stair 69.A groove extended along the edge or face of the wood member Glazing cull Lap Joint Green lumber Valley Fascia Spike Xylem Retaining wall Post-tensioning Ashlars brick Perforated tape Control Joint Hopper Parquet Wrought iron Lag screw Lead Goslings Admixture Gallivanted Seismic stile Baseboard Mortar Balalaikas Barbarian Contusion Saturday Rooster Sloshes Platelets Skittishly Abattoir Gillian Lastingly Tubs De banana Cesspool Pie De Gallo Bandier being cut parallel to grain 70. The stressing of unbounded tendons after concrete has cured 71 . A brick whose face has been hacked to resemble roughly hacked stone 72.A type of tape used in finishing Joints between gypsum board 73. Employ ed to reduce restraint by accommodating movement of masonry walls 4. A window sash which opens inward and is hinged at the bottom 75. Inlaid wood flooring usually set in simple geometric pattern 76. Anchor bolts and strap are molded out of 77. Common hardware fastener for truss braces 78. Sealer type of washer for 6. 1. Roofing sheets 79. Trade name for anti-termite surface application on wood 80. Retards or accelerators concrete setting 81 . Coated with zinc 82. Technical term for earthquake 83.Vertical frame of paneled door 84. Fascia between floor and wall 85. Cement, sand, and water 86. Filipino term for framework 87. Filipino term for bottom chord 88. Filipino term for collar 89. Filipino term for plastered course 90. Filipino term for purling 91 . Filipino term for wainscoting tiles 92. Filipino term for wrought iron strap 93. Filipino term for ceiling Joist 94. Filipino term for door fillet 95. Filipino term for girder 96. Filipino term for masonry fill 97. Filipino term for downspout 98. Filipino term for cabinet hinge 99. Filipino term for brace 100.Filipino term for temper (metal work) Horizontal distance from the face of a lock or latch to the center of the knob or lock yielder A principal member of a truss Rough plaster finish obtained by flinging plaster on a wall with a hand operating machine A roofing tile which has the shape of â€Å"S† laid on its side A commercially pure iron of fibrous nature, valued for its corrosion resistance and ductility COLD JOINT A Joint formed when a concrete surface hardens before the next batch of concrete FOUNDATION WALL is placed against it Has high compressive strength but low tensile strength Horizontal surfaces on which the stone units lie on course That part of the foundation for a building which forms the permanent retaining wall

Mama Might Be Better Off Dead Essay

â€Å"Mama Might Be Better off Dead: the Failure of Health Care in Urban America† by Laurie Kaye Abraham, follows a families struggles over the course of three years in a poor Chicago neighborhood. Abraham points out specifically how the health care system in the United States has failed the different members of the poverty stricken Banes family. The main character, Jackie has the responsibility of taking care of her sick and elderly grandmother. Jackie also cares for her three young children with little help from her husband, Robert who also suffers from various illnesses. While, there are some government programs set up to help families like the Banes’, the health care system is certainly lacking. Cora Jackson is an African American woman in her late sixties when the book begins. She suffers from many chronic conditions including high blood pressure and diabetes. Cora had a leg amputated because of complications from her diabetes. Diabetics often have poor circulation in their extremities which hinders wounds from healing properly. Besides being bed-ridden and wheel chair bound, Mrs. Jackson suffers from bed sores and incontinence. She also sufferers from severe depression over losing her leg which is common among many with physical disabilities. Despite, her poor health Cora Jackson remains the matriarch of the family. Mrs. Jackson raised Jackie as a young girl and before becoming ill, had a remarkable relationship with her great-granddaughter Latrice. As time goes on, Mrs. Jackson becomes more ill and Latrice begins to pull away from her great-grandmother. This seems understandable because it must be very difficult for children to understand and deal with the terminally ill. Jackie however, remains warm and caring toward her grandmother. She expresses her frustrations, but few of them are aimed at her grandmother. Most of them are aimed at the doctors and particular government agencies set up to treat and help her grandmother. Obtaining health care services is not an easy task for Cora Jackson. Jackie, the primary caregiver for Mrs. Jackson, experiences struggles on a day to day basis. For example, Mrs. Jackson suffers from incontinence which makes her a candidate for adult diapers. However, Medicare sees adult diapers as more of a convenience item and do not see them as medically necessary.  Medicare also covers a large portion of health visits and treatments but they fail to understand the transportation needs of disadvantaged patients. As a result, Mrs. Jackson is forced to miss many scheduled appointments. She misses out on many treatments that are recommended by her doctors. Consequently, Cora is forced to have her remaining leg removed because of an infection which could have been caught sooner. Jackie resorts to calling an ambulance to transport her grandmother to the hospital. This results in in some problems because the ambulance takes her to the closest hospital which is does not have all of he r medical records. I am puzzled by many of these rules and policies. First off, I do not understand how adult diapers are not deemed medically necessary. Diapers are seemed necessary for infants. Why aren’t they necessary for adults who suffer from incontinence? Also, adult diapers help prevent bed sores which many elderly, bed-ridden patients suffer from. This can prevent future hospitalizations and procedures caused by infection. I also have a problem with Medicaid’s spend down policy. Every month, Mrs. Jackson is required to spend a certain amount on medical needs in order to become eligible for Medicaid. By the time, she meets the requirement, she has to do it all over again. Also, there are some services that the Banes are not aware they are entitled to. For example, Medicare covers home health aides for those sick enough to require visits from a home nurse. Jackie turns down this service because she is mistaken and believes it will cost her 110 dollars a month. No one ever tells her this service is free. There are many changes in the health care delivery system that would have improved the experiences of Mrs. Jackson. First of all, keeping track of a monthly spend down of an elderly, disabled patient is ridiculous. In Mrs. Jackson’s case, she needed Medicaid to cover her transportation needs. Its close to impossible to schedule appointments and procedures if you are not sure how you are going to get there. Other patients use Medicaid for numerous reasons. A better option for Medicaid would be to take an average of a few months expenses and use that to determine eligibility for longer than a month at a time. It is common for patients to spend the same amount on medication each month. They also try to visit doctors on a regular basis. Knowing they are covered by Medicaid for longer than a month, would be a huge relief. The patients could keep their appointments without worrying about transportation costs. Also, medicine could be taken as directed instead of trying to make it last longer in fear of losing coverage the next month. Another area which needs addressing is in the area of medically necessary items. Who determines if adult diapers is necessary or a convenience? For an elderly person who does not want to walk to the wash room after going to the bathroom, I can see how diapers would be convenient. But what about the person with no legs and not adequate enough help to lift them out of bed? I would definitely say adult diapers is medically necessary for this person. As a social worker in health care, I would definitely try to be of assistance to Mrs. Jackson. First of all, I would encourage Jackie to take advantage of the services set up to help her and her family. Then I would make sure she was aware of all they were entitled to. It is very common for poor people not to understand government policies, particularly Medicare and Medicaid. I feel there should be more services to explain and help people understand certain policies. Regular visits from a home health aide could have helped both Jackie and Mrs. Jackson immensely. I would talk to her about the stress of taking care of three children, a sick husband and an elderly, disabled grandmother. Paying attention to Jackie’s needs, as she is the primary caregiver, may give her a more clear mind to make decisions for her grandmother. I would also discuss with Jackie all of her options. Jackie could have put her grandmother into a nursing home but neglected to do so until the very end of her illness. I would weigh out the advantages and disadvantages of Mrs. Jackson living in a home. Jackie was scared that by putting her grandmother into a home, she would feel unloved and neglected. I would explain to Jackie, that the care she would receive would be twenty-four hours a day. This would mean, no more missed doctors appointments, no more missed medication and all of her medical records would be in one place. I feel their would be an increase in her quality of life. Jackie states â€Å"Mama, might be better off Dead†. Why not try putting mama in a nursing home first? In conclusion, â€Å"Mama Might Be Better off Dead: the Failure of Health Care in Urban America† really shows many areas of human suffering. In a country based on freedom and equality for all, the area of health care could not be further from equal in America. Every day we see talks of health care reform in the news. Political candidates form plans in their campaigns. However, this book puts a real face on the failure of health care in America. I hope more people become aware of how badly change is needed and they choose to become actively involved in the reform of the system.

Explore some of the ways in which Hornby show a sense of belonging in Fever Pitch Essays

Explore some of the ways in which Hornby show a sense of belonging in Fever Pitch Essays Explore some of the ways in which Hornby show a sense of belonging in Fever Pitch Essay Explore some of the ways in which Hornby show a sense of belonging in Fever Pitch Essay Essay Topic: A Long Way Gone Fight Club Novel The Joy Luck Club The Long Valley Nick Hornby, born in 1957, is now a recognised novelist. His career began after studying English at Cambridge University, after which he taught there. Following this he worked for the major electronics company Samsung and then went on to freelance journalism before becoming a novelist. His career took off with the success of Fever Pitch and he is still recognised as his most recent novel How To Be Good made the 2001 Booker Prize list. His work as a whole can be put into three with separate themes: Relationships and their trickiness, London life and obsessions. Hornby is noted by critics for his high sense of humour and the earthiness in his writing. Most people consider Hornbys writing as middle-brow and perhaps laddish books. His talent is the way in which he makes the experiences of his characters become gripping and easy to recognise or identify with. Often this is on account of how ordinary they are. Chirazi calls Fever Pitch A loving account of the way his home team, Arsenal, has been symbolically linked to every significant event in his life. Even though Chirazi supports Tottenham, so he is reticent. Nick Hornby was in a variety of careers before he was a novelist. When he went back to writing he decided that he would write about the one thing he knew best football. Hornby being a mad Arsenal fan, writes down his reminisces and thoughts about his passion, which is at times illogical. Fever Pitch along with High Fidelity (about obsessions with music, exploring the weird adolescent hangover that seems to strike men in their 30s, mediation on lost loves, friendships and music) and About a Boy (about the struggle to grow up, responsibility and fatherhood) have been made into successful films starring such actors as John Cusack, Hugh Grant and Colin Firth. On asking if Hornby likes watching his work being reinterpreted on the screen Hornby replied Once I get the money thats that! Critics have said that the book is more about obsession and football; they praised it for its wry humour and the shrewd insight to human behaviour. I believe that Hornby is successful because of the way he can relate to other peoples emotions. He, like so many other men are dedicated to football, not as much as a hobby more of a religion. We have all felt that familiar feeling, a last-minute chance to score a winner only to have the shot stopped by what you believe is the goalkeepers luckiest stop of the day or the late tackle from your captain results in you going down to ten men and asking why they did it in the first place. The presentation of this behaviour, or dare I say simply human behaviour makes the book that so much more enjoyable. This book is more autobiographical than anything else and thus the events are placed chronologically. From the start we hear of the broken family in which he has been brought up. In 1968 his father met someone else and moved out, Hornby lived with his mother and sister in a small detached house in the Home Counties. I fell in love with football as I was later to fall in love with women: the opening words of the first chapter show how strong his obsession is with football. Even though football is inanimate so it cannot love him back. No thought to the pain or disruption it would bring this is almost a future reference to the disruption that football will bring to his life. The Highbury atmosphere gets him so enchanted; his obsession goes much deeper than results, he even knows the name and personalities of each players wife or girlfriend as if they were his own! One-parent Saturday-afternoon-at-the-zoo problem this is one of the typical problems of having separated parents shows a lack of family entertainment, doing same thing week in week out. Things had to change Nick is fed-up with this life of nights in hotels and eating in deserted restaurants. His father has been drinking too much and he wanted change. His father had previously tried to get him to go to football matches, and he was amazed when he agreed to go with him on the second time of asking. He previously had been made to go to the theatre. Hornby describes 1968 as the most traumatic year of my life. He had had to move into a smaller house and was homeless for a while. Hornby became seriously ill with jaundice, but had no idea that Arsenal fever was about to grip him. During Islington Boy the chapter of early 1972, Hornby encounters the feeling of rootlessness. Ever since I have been old enough to understand what it means to be suburban I have wanted to come from somewhere else, preferably north-London. Hornby decides that the best way is to adopt an accents where he drops as many aitches as he can, and live far away, where people might believe that my Thames Valley home town had its own tube station and a West Indian community and terrible, insoluble social problems. Reading played Arsenal in the 4th round cup-tie; it was one of Hornbys most painful of his exposures to come. Hornby describes the Reading as my nearest league team, an unhappy geographical accident that I would have done anything to change. Here Hornby meets a family of Reading supporters asking about Arsenal and making jokes about Charlie Georges hair. The father inquired where Hornby lived, but after replying Maidenhead the father pointed out that he should not be supporting Arsenal and should be supporting his local team, causing him to blush. Hornby describes this feeling as the most humiliating moment of my teenage years. A complete, elaborate and perfectly imagined world came crashing down around me and fell into chunks at my feet. Hornby was already gripped with Arsenal Fever and to be told that what Hornby felt, one of the best things that had happened to him in his troubled up bringing, was wrong must have been a terrible thing to have said to you in your adolescence. Graduation Day is the chapter that Hornby realises he is growing up and becoming a man. He is no longer allowed in schoolboys enclosure at 15 he must move to the North Bank. This was to be a major change to Hornbys relationship with Arsenal. It was almost as if Hornby had become a man the day he went to the North Bank. All the things that were supposed to change me first kiss, loss of virginity, first fight, first drink, first drugs- just seemed to happen: Hornby describes the fact that people not only come to watch football on the pitch but to feel the atmosphere and watch others watch the match and provide their own commentary. It also seems that class barriers are mixed once youre in the stadium, as if to say everyones a fan so everyone is equal. I found this quotation, which I think, agrees with a how the atmosphere in a full of stadium will sound like. Football is a game of 2 goalkeepers, 20 outfield players, 2 linesman and at least 30,000 referees! Hornby is continually telling us how the atmosphere in the ground seemed to affect the performance of the Arsenal team almost as much as who was plying for either side. This sense of belonging is to something more than football but more to a community fans all cheering and jeering at the players on the pitch. Another Major influence in Hornbys life is women. During the chapters Boys and Girls and Just Like A Woman we learn that Hornby is being educated by women and about women. These chapters are based around late 1970s and I find the first line of the chapter to be very funny as it truly shows how much football is apart of this mans life. I did something else that year, apart from watch football, talk and listen to music: I fell stomach-churningly for a smart, pretty and vivacious girl from the teacher-training college. This can be related back to the opening line in the first chapter, in that football wasnt the only thing that affected Hornbys life, women have and will always be a constant reminder of reality (the life away from football!). Hornby tells us that he has met women who love football, and go to watch it a number of games a season, but hes never met one so willing as to make a trip to Plymouth in midweek. He tells us that the difference between men and women in his that men had passions and not personalities and this is why Hornby relates the main reason that his girlfriend wanted and had gone to Highbury: there wasnt really much else of him! Hornby questions himself on how individual he is, responding with telling us of his solitary and intense devotion to Arsenal, which makes him, himself! Hornby, a temporary supporter of Cambridge United, was watching the game that would decide if they were to be promoted for a second year in row with his girlfriend, her girlfriend and her girlfriends boyfriend. During a match his girlfriend had fainted, meanwhile, Hornby did nothing apart from pray for an equaliser. Hornby complains how was I supposed to get excited at the oppression of females if they couldnt be trusted to stay upright during the final minutes of a desperately close promotion campaign? Yet again Hornby questions himself as an individual, complaining of his lack of sensitivity, even putting himself in situations such as becoming a father on the cup final day! Another major part of football is its advertisement on radio or television. In The Match Hornby describes how television broadcasting had completely changed the game, saying it seemed that the TV companies had more control over the times of the game than the club did. Hornby states that this liberty takes away what football is all about, turning up in rain or shine, being a football fan! Hornby hopes that everyone is going to watch football at home so it will show how the atmosphere is less without people who are regularly turning up, for the convenience to watch it from your favourite lounge chair! This can be related to belonging in that they would take away all the privileges of being there, removing the whole fan part of true devotion to football. Hornby in No Apology Necessary admits that football had meant too much to him, and had come to represent too many things. This sense of belonging to the crowd as part of the atmosphere, which affects the level of Arsenals performance has reached a climax, causing Hornby to ask himself how he spent so much money on seeing so many games for so many years. In conclusion Hornbys writing, in ways, just connects with us a bit more than other writers. He can make us feel his emotions as much as feeling our own. Devoted to football as much as we are with other things be it literature or poetry, this sense of belonging is almost second nature to us and Fever Pitch is an amazing example of how our human behaviour actually is. Human nature makes us need to belong to something, be it a club, a team or a society we all feel the need to be part of something. This book is although autobiographical a commentary on growing up and a diary of human behaviour.

Free Essays on Poe’s “Mask Of The Red Death” Can Be Interpreted As An Allegory Of Life Itself

In the â€Å"Mask of the Red Death† Poe uses many symbols to create links to the living world. Through the use of setting, objects of human manufacture and the metaphors associated with many of these objects, Poe creates a realistic setting in which to teach us a lesson about life or death. The use of the rooms as a progression through life, their offset placement not allowing a view of what is to come, the eerie chiming count down of the clock, and the last and blackest of rooms as Prince Prospero final resting place are all ways in which Poe uses symbols to create and allegory to life. The rooms and their color are essential in that through the use of color they convey our mortality. The progressively darkening colors can be seen a stages of life. When we are young all is bright and new but as we grow older the color starts to fade until nothing is left and all is black. The Red Death completes this journey, appearing in the first room and making his way through the crowd to the to the final and blackest of rooms. Even the placement of the clock in the last room can be interpreted as a symbol that time is up life is over. The placement of the rooms is essential in a way that they don’t allow you to cheat in the view. Just as in life you are rarely allowed a glimpse of what is to come the rooms with their offset nature allow no view of each other. To find out what is around the corner you must make the journey through the room you are in and progress to the next just as in life. Without this journey or progression none of us would grow in mind or thought and thus be confined to the same color and position for all our days. Even the cardinal direction of the last room can be seen as an end to our time here. Its west-facing window is doomed to see the setting of the sun always; no dawn or new ray of life will ever enter into the blackness. The placement of the clock it the final room is yet another allegory of life. ... Free Essays on Poe’s â€Å"Mask Of The Red Death† Can Be Interpreted As An Allegory Of Life Itself Free Essays on Poe’s â€Å"Mask Of The Red Death† Can Be Interpreted As An Allegory Of Life Itself In the â€Å"Mask of the Red Death† Poe uses many symbols to create links to the living world. Through the use of setting, objects of human manufacture and the metaphors associated with many of these objects, Poe creates a realistic setting in which to teach us a lesson about life or death. The use of the rooms as a progression through life, their offset placement not allowing a view of what is to come, the eerie chiming count down of the clock, and the last and blackest of rooms as Prince Prospero final resting place are all ways in which Poe uses symbols to create and allegory to life. The rooms and their color are essential in that through the use of color they convey our mortality. The progressively darkening colors can be seen a stages of life. When we are young all is bright and new but as we grow older the color starts to fade until nothing is left and all is black. The Red Death completes this journey, appearing in the first room and making his way through the crowd to the to the final and blackest of rooms. Even the placement of the clock in the last room can be interpreted as a symbol that time is up life is over. The placement of the rooms is essential in a way that they don’t allow you to cheat in the view. Just as in life you are rarely allowed a glimpse of what is to come the rooms with their offset nature allow no view of each other. To find out what is around the corner you must make the journey through the room you are in and progress to the next just as in life. Without this journey or progression none of us would grow in mind or thought and thus be confined to the same color and position for all our days. Even the cardinal direction of the last room can be seen as an end to our time here. Its west-facing window is doomed to see the setting of the sun always; no dawn or new ray of life will ever enter into the blackness. The placement of the clock it the final room is yet another allegory of life. ...

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Country analysis - Essay Example This allowed the fighters to plan and conduct an operation that literally shocked the world; the 9/11 incident. Although conspiracy theories that claim this incident to be an ‘inside job’ do exist; the ultimate outcome of the 9/11 incident was disastrous not only for Afghanistan, but many of its neighboring countries. This can also be attributed to the change that was witnessed after USSR disintegrated. Since the world became Unipolar, the US was free to conduct operations of choice in the region. Keeping in view the American disliking for the Soviet interference and its subsequent military action within Afghanistan to gain entry into the country, one can easily judge that the Americans were keen about establishing a presence in the Afghan region since decades. A clear display of power politics is evident in this case. However, the purpose of maintaining this presence remains unclear till this

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Mediterranean fruit fly - Assignment Example Most countries which have been infested have had both successful and unsuccessful eradication programs. New Zealand too has a Biosecurity system which renders protection against such invasions and has been so far successful in keeping the country free from these pests. The main aim of this paper is to understand what the Biosecurity system and policies of the country are effective at during incursion responses and suggest ways in which such responses can be strengthened to ensure better protection against bioinvasions of the Mediterranean fruit flies. There are various kinds of fruit flies found in different regions of the world. The ones belonging to family Tephritidae are considered the true fruit flies. The most important members of the family are the Bactrocera sp and the Ceratitis sp. The Mediterranean fruit fly is binomially known as Ceratitis capitata and ranks among the top most destructive agricultural pests. Its origins lie in tropical Africa but today it is found around the world and is not only highly destructive but is highly invasive as well (Huang et al,2009,p1239). The med fruit fly can be easily distinguished from any other fruit flies because of its characteristics. An adult fly is slightly smaller when compared to an adult common housefly. An adult fly measures about 3-5 mm. The body is straw yellow in color with brownish tinge. The thorax is off-white in color. It bears some marks on the wings but the most prominent one the presence of a broad yellow band across the middle portion of the wings. It also has ocellar bristles (bristles present on the dorsal part of the head) and its eyes are purplish in color. The adult male flies can be segregated from the female flies because the presence of a long pointed expansion on the top of the orbital setae (present between ocelli and eyes) (IFAS,2010). The life history activity of Medfly is dependent on temperature and it completes its life cycle under optimum conditions of temperature. The

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Topic to be selected from a list - Essay Example The government of United Kingdom introduced a scheme known as Sure Start in 1989 to ensure that children receive the best possible start in life (Thompson, 2010). This initiative was led by Gordon Brown, who was the chancellor of Exchequer during that time (Thompson, 2010). The goal of this program was to provide a good start to the children, so that they can build upon it in the future. The support is provided in terms of ensuring good education beginning from the early years; providing facilities for childcare; ensuring good health care and ensuring family support for children’s well-being (Roberts, 2000). Additionally, the project also has the larger goal of community development so that children can have a head start to in their adult life as a result of spending their childhood with a robust and healthy community (Roberts, 2000). This study takes a closer look at the contribution of Sure Start to the lives of children and families in the UK. It also attempts to assess the impact, the challenges and the future outlook related to this program. The study starts by documenting the origins and functioning of this scheme and then moves on the various contributions that it has made to the lives of children and families. Then, it also takes a look at both the local and national assessment of the scheme, the view of researchers and its future outlook. The performance of Sure Start has been under the scrutiny in recent times and scholars as well as the media have been debating on the effectiveness of this program. Hence, it is necessary to understand the ways in which this program may have had an impact on both The research is undertaken through a literature survey and review of available research and literature on the topic of project Sure Start. As such, numerous journal articles, books, newspaper articles, and authentic websites were perused and

Polygamy in Egypt Essay Example | Topics and Well Written Essays - 750 words

Polygamy in Egypt - Essay Example ", n. p.). This term is sometimes confusing as when the interpretation of bigamy term is done, you are not permitted to have two separate and different marriages at one time but in polygamy you can both get married to two people at the same time and have two spouses living under a single roof ("What is Polygamy?", n. p.). The antagonists of gay freedom and rights say that when same sex marriages are legitimized, this would lead to making polygamy legal. It might do that, and may be it should do it. What is the issue with polygamy then? Why is it considered illegal? The Mormons didn’t get the legal right within the state to marry multiple people. The answer to this question is short and precise but not an approving one. Polygamy is considered unprotected and illegal by Constitution as Supreme Court does not approve of it. Over a period of hundred years, in Reynolds V. U.S. the Court said that polygamy was â€Å"offence not in favor of society†. This Reynolds decision sai d that criminal certainty of any man accused of having a second wife in the faith that he has to abide by religion to do that. It is a regulation he would defy at the danger of the damnation. The Court evaluated polygamy to killings sanctified b one’s religious faith, as in the burning of wives on the funeral of their husbands or any human sacrifice (Kaminer, n. p.). In the Victorian America, the comparison between Men and women indulging in polygamy made little or no sense. Most people would either go for demise by burning rather than polygamous matrimonies. In today’s world, the Court passes the same precedence in this regard. This analogy is however as outdated as adultery ban itself. After passing this judgment, what then is the difference between a polygamist and an adulterer? Even if it is not illegal for a wedded man to have interred marital affairs with girlfriends and have illegitimate children, then how should it be illegal to have another married wife under the laws of the church? What is the practice and moral disparity between a man who has many families without endorsement of the church and a man who has many families with the consent of the church? (Aziz, n. p.). Recent data by NCSCR (National Centre for Sociological and Criminological Research) showed that in the first three years of marriage, about twenty five percent of all Egyptian men marries again and about seventy percent of these 2nd marriages suffer from divorce then. Today, in Egypt polygamy is allowed for Muslim husbands only. But, polygamy has its roots in the ancient Egypt. In the ancient Egypt, people were allowed to marry two women at the same time. At one time, two or three nuptials ceremony would take place. There have been various debates as to eliminating the polygamy in Egypt. In the ancient Egypt, even though polygamy was legal for all citizens of the society the Kings or the affluent were able to practice it the most (FENSKE, n. p.). In the ancient Egypt, poly gamy was practiced to secure more area in the African continent. The pharaohs were great practitioners of polygamy and made it lawful to apply polygamy for all men of Egypt. Polygamy assisted to build up alliances and expand

Theatre Essay Example | Topics and Well Written Essays - 1250 words

Theatre - Essay Example One of the ‘true masterpieces of modern drama ’as described by Robert Cohen is Tony Kushner’s ‘Angels In America.’ This thrilling panache of a play received critical acclaim right from its inception and went on to win laurels such as the Tony Award and the Pulitzer Prize, in 1993. It is a seven hour long play made up of two parts that captured the contemporary theatre scene in America and by the year 1995 was absorbed into the international repertoire of drama festivals across the world. Described as one of 20th century’s most humorous plays, the centrifugal point of Kushner’s AIDS crisis is no laughing matter. He deftly brings to the forefront many of the unsettled ethical issues in American culture such as religion, race, politics, gender and sexual orientation. The play revolves around a heterosexual couple who is pitted against a homosexual couple and both stories are interwoven with each other highlighting the hate and trauma of the Jewish lawyer who is a gay with AIDS, but is in great self- denial. Many critics have criticized the play for the in your face kind of ethical issues of nudity on stage, the horrifying depictions of people suffering from AIDS, satire that is savagely religious, the cursing and swearing with invectives and to top it all the gross miming of homosexual acts which goes against the conservative nature of a major part of the audience. Quite similar where an odd couple romance is concerned is Neil LaBute’s humor – studded play titled ‘Fat Pig’ which is a genuinely engaging love story of two quite different characters, Tom, the totally sympathetic character and the heart-wrenching and amply endowed Helen. Unlike the ethical issues in Angels, LaBute jogs our memory to the kind of attitude we have towards ethical issues such as plastic surgery, stomach stapling and our association of success with youthful and athletic looks. Though the idea of a sweet romance between a stout

My Friends Unconditional Service Essay Example | Topics and Well Written Essays - 500 words

My Friends Unconditional Service - Essay Example For young people today, friends are considered as one of the strongest influential characters and may have been expected to offer genuine care, love and to some extent, service. Friends are important gifts in a person’s life and frequently they serve many roles like confidant and companion. It is through my friends that I learned how to maintain peace, show honesty and respect the feelings of other people. My friends were able to let me properly reflect and assess the situations before making crucial decisions. They tried so hard to convince me by explaining and citing examples of the various consequences, if and when, I engage to undesirable situations like cutting of classes, take my studies for granted, disrespect my parents, involve in the use of prohibited substances and other sources of dilemma. Friends are usually the first to become aware of our experiences of distress. My friends express sincerity and concern, which in the same manner enabled me to be in service to others as well and how I can be more helpful. Indeed my friends keep me out of trouble and all what they have shared, to me are examples of unconditional service. Sometimes when we think about friend’s service and generosity, the size of the gifts they give, or favors they shared are the few concrete things that come across our minds.

Polygamy in Egypt Essay Example | Topics and Well Written Essays - 750 words

Polygamy in Egypt - Essay Example ", n. p.). This term is sometimes confusing as when the interpretation of bigamy term is done, you are not permitted to have two separate and different marriages at one time but in polygamy you can both get married to two people at the same time and have two spouses living under a single roof ("What is Polygamy?", n. p.). The antagonists of gay freedom and rights say that when same sex marriages are legitimized, this would lead to making polygamy legal. It might do that, and may be it should do it. What is the issue with polygamy then? Why is it considered illegal? The Mormons didn’t get the legal right within the state to marry multiple people. The answer to this question is short and precise but not an approving one. Polygamy is considered unprotected and illegal by Constitution as Supreme Court does not approve of it. Over a period of hundred years, in Reynolds V. U.S. the Court said that polygamy was â€Å"offence not in favor of society†. This Reynolds decision sai d that criminal certainty of any man accused of having a second wife in the faith that he has to abide by religion to do that. It is a regulation he would defy at the danger of the damnation. The Court evaluated polygamy to killings sanctified b one’s religious faith, as in the burning of wives on the funeral of their husbands or any human sacrifice (Kaminer, n. p.). In the Victorian America, the comparison between Men and women indulging in polygamy made little or no sense. Most people would either go for demise by burning rather than polygamous matrimonies. In today’s world, the Court passes the same precedence in this regard. This analogy is however as outdated as adultery ban itself. After passing this judgment, what then is the difference between a polygamist and an adulterer? Even if it is not illegal for a wedded man to have interred marital affairs with girlfriends and have illegitimate children, then how should it be illegal to have another married wife under the laws of the church? What is the practice and moral disparity between a man who has many families without endorsement of the church and a man who has many families with the consent of the church? (Aziz, n. p.). Recent data by NCSCR (National Centre for Sociological and Criminological Research) showed that in the first three years of marriage, about twenty five percent of all Egyptian men marries again and about seventy percent of these 2nd marriages suffer from divorce then. Today, in Egypt polygamy is allowed for Muslim husbands only. But, polygamy has its roots in the ancient Egypt. In the ancient Egypt, people were allowed to marry two women at the same time. At one time, two or three nuptials ceremony would take place. There have been various debates as to eliminating the polygamy in Egypt. In the ancient Egypt, even though polygamy was legal for all citizens of the society the Kings or the affluent were able to practice it the most (FENSKE, n. p.). In the ancient Egypt, poly gamy was practiced to secure more area in the African continent. The pharaohs were great practitioners of polygamy and made it lawful to apply polygamy for all men of Egypt. Polygamy assisted to build up alliances and expand

My Friends Unconditional Service Essay Example | Topics and Well Written Essays - 500 words

My Friends Unconditional Service - Essay Example For young people today, friends are considered as one of the strongest influential characters and may have been expected to offer genuine care, love and to some extent, service. Friends are important gifts in a person’s life and frequently they serve many roles like confidant and companion. It is through my friends that I learned how to maintain peace, show honesty and respect the feelings of other people. My friends were able to let me properly reflect and assess the situations before making crucial decisions. They tried so hard to convince me by explaining and citing examples of the various consequences, if and when, I engage to undesirable situations like cutting of classes, take my studies for granted, disrespect my parents, involve in the use of prohibited substances and other sources of dilemma. Friends are usually the first to become aware of our experiences of distress. My friends express sincerity and concern, which in the same manner enabled me to be in service to others as well and how I can be more helpful. Indeed my friends keep me out of trouble and all what they have shared, to me are examples of unconditional service. Sometimes when we think about friend’s service and generosity, the size of the gifts they give, or favors they shared are the few concrete things that come across our minds.

Co-Occurring Disorders and Addiction Essay Example for Free

Co-Occurring Disorders and Addiction Essay Treatment of drug and alcohol addiction is seldom as simple as merely addressing the particular chemicals addict is taking into his body. More often than not, addicts suffer from other disorders in conjunction with their chemical dependency. The clinical reference to such a condition is called co-occurring disorders (Doweiko, 2012). According to Arias and Kranzler (2008) an estimated 1. 1 percent of the U. S. population has an alcohol use disorder with a co-occurring use disorder (DUD). This type of co-morbidity is sometimes referred to as homotypic co ­morbidity or dual dependence. According to Doweiko (2012), dual diagnosis clients refer to patients that suffer from a concurrent form of mental illness and an SUD. Co-occurring substance disorders include but are not limited to anorexia, bulimia, gambling, abuse (spousal), compulsive shopping, AIDS, and compulsive sexual behaviors (Doweiko, 2012). People who are active substance abusers or withdrawal from many drugs of abuse can magnify or simulate symptoms of psychiatric disorders. Addiction is common in people with mental health problems. Although substance abuse and mental health disorders like depression and anxiety are closely linked, one does not directly cause the other (Doweiko, 2012). In a dual diagnosis, both the mental health issue and the drug or alcohol addiction have their own unique symptoms that may get in the way of your ability to function, handle life’s difficulties, and relate to others (Stinson, et al. , 2005). To make the situation more complicated, the co-occurring disorders also affect each other and interact. According to Stinson et al (2005) when a mental health problem goes untreated, the substance abuse problem usually worsens and when alcohol or drug abuse increases, mental health problems will likely increase as well. An essential step to gaining freedom from addiction involves understanding the dynamics of addiction. The addiction cycle describes the reoccurring process that takes place as person struggles with their addiction(s). Co-occurring disorders and addiction relation to the addiction cycle is that addictive behaviors offer a fake sense of escape, pleasure, and involve psychological or physiological dependence. According to Scalise (2012) the increased symptoms and challenging treatment process add to difficulties of breaking the addiction cycle. The addiction cycle begins with pain which leads individuals to reach their absolute lowest, which many calle â€Å"hitting bottom† and then seek relief (i. . treatment). The addiction cycle continues with the addictive behaviors leading the individual to feel good just before crashing and experiencing pain again, thus restarting the cycle (Scalise, 2012). Understanding co-occurring disorders is vital to the proper treatment of chemical dependency clients. If all co-occurring disorders are effectively dealt with, there’s no reason why the addict should not regain their life as a drug-free member of society.

Swot Analysis On Foreign Direct Investments

Swot Analysis On Foreign Direct Investments The retail industry in India is predicted to increase at a phase of 14 by 2013. The initiative for allowing FDI was first taken in 2006. Since 2006 54 FDI permissions have been received by the government of India and a cash inflow of Rs 901.64 crore in the form of investments into the nation. Retailing includes all forms of business involving sale of products and services to the end users. Retailing includes a retailers commonly a store or a service establishment, dealing with consumers who are purchasing goods and services for their own use rather than for resale. Wal-Mart, Best Buy and other familiar organizations are retailers. Retailing is dependent more on how the trade deals straight with consumers. Retail banking, service based shops; coffee shops are also retailers. With the commencement of online retailing, retailers are no more worried about place of stores. E-retailing has emerged. Consumers are always hungry for modern ways of shopping. Indian retail sector is increasing fast and its employment potential is growing faster. The retail scene is changing really fast. Retailers are rethinking about the best prices they can get goods with. Retail sector in India is also catalyst for the pickup of stalling tactics of below the line marketing used by major retail players such as Spencer, big bazaar, reliance fresh etc. For increasing customers by creating point values of sales displays. So we can say that India is an emerging land of FDI and going to be one of the quickest growing regions of the future. Key terms: FDI, Retail markets, Gross Domestic Product, International, Policies, and infrastructure development. Introduction: As per the current regulatory policies, retail trading (except under single-brand product retailing, FDI up to 100 per cent, under the Government route) is allowed in India. To say it short, for a company to be able to get foreign investments, goods sold by it to the general public should only be of a unique-brand; this condition being in addition to a few other conditions to be stick to. That explains why we do not have a Harrods in Delhi. India being a trademark to World Trade Organizations General Agreement on Trade in Services, which include wholesale and retailing services, had to open up the retail trade sector to foreign funds. There were initial priorities towards opening up of retail sector arising from fear of job losses, procurement from international market, competition and loss of entrepreneurial opportunities. In the series of action, the government in a sequence of moves has opened up the retail sector slowly to Foreign Direct Investment (FDI). In 1997, F DI including in cash and carry (wholesale) with 100 percent ownership was permitted under the Government approval route. It was given a green signal in an automatic route in 2006. 100 percent investment in unique brand retail marketing was also allowed in 2006. FDI in Multi-Brand retailing is prohibited in India. Allowing FDI in multi brand retail can bring about Supply Chain Improvement, Investment in Technology, Manpower and Skill development, Tourism Development, Greater Sourcing from India, up gradation in Agriculture, Efficient Small and Medium Scale Industries, With around 13% contribution to GDP and 7% employment of the national workforce, retailing no doubt is a strong pillar of the Indian economy. What it requires is more corporate backed retail operations that have started to emerge over the past couple of years.(Arvind Singhal, chief executive, KSA Technopak) Determinants of FDI Policies In India Looking up into the literature survey the major requirements of the foreign investment are technologies, infrastructure and labor skills, If in the case these requirements are not identified it becomes difficult to elaborate different patterns in the geographical pattern of FDI at the world capita income, relative to outbound and inbound FDI (Hummels and Stern, 1994). There are large numbers of government incentives that can be taken into consideration as key factors, besides that there are other factors that determine the corporate plans of international market place. There are factors that influence major part of the investors; factors may be institutional, historical and cultural factors (Martin and Velazquez, 1997). Examiners examined that there are wide varieties of determinants of FDI in the past. There were several studies conducted on determinants of FDI towards the choosing of a group of descriptive attributes that are more useful and most important factors affecting FDI. Study by researchers elucidate that there are differences in factor costs and market size to the FDI spot (Markusen and Maskus, 1999). This shows us the prominence of market size and its wide spread for foreign organizations which are functioning as big industries. Companies score cannot be judged by the beforehand without achievements in the market. They are measured in terms of GDP, GDP per capita and growth of GDP. To put this in simple English the FDI of a company is defined by the investments made by the company in other country than that in a company is based in. Government of India (GOI) has announced the policy of FDI that governs the foreign investment in India as the provision of Foreign Exchange Management Act (FEMA) 1999. Policies of FDI related to Retail market: It is advisable to check the Press Note 4 of 2006 issued by DIPP and compound FDI Policy issued in October 2010 (DIPP, 2010) which include the sector specific guidelines for FDI in relation to the conduct of trading activities. FDI allows export trading and wholesale marketing with 100% cash and carry. Subject to Press Note 3 (2006 Series) FDI can stretch up to 51% of the total with a single brand sales and marketing. The policies dont allow FDI to promote Multi Brand Marketing. According to `Wheel of Retailing theory, medians in one retail market give rise to a new one. But in India we find that several markets go in hand and hand. The following are some of the formats adopted by various players: Table 2. Retail formats Adapted from: Indian Retail: On the Fast Track, KPMG and FICCI, 2005 Entry Options for Foreign Players prior to FDI Policy Before Jan 24, 2006, FDI was not allowed by the government of India, but the investors had been operation in the country in other forms. Some of the opening steps used by the Foreign Investors are discussed below:- 1. Franchise Agreements: This is an easiest path to enter in to the Indian market. In franchising and commission agents services, FDI Foreign investors can invest in the product based companies with the approval from the Reserve Bank of India, until and unless prohibited by the FDI act. This is a most general mode for entrance of quick food bondage opposite a world. Apart from quick food bondage identical to Pizza Hut, players such as Lacoste, Mango, Nike as good as Marks as good as Spencer, have entered Indian marketplace by this route. 2. Cash And Carry Wholesale Trading: FDI was allowed at a full stretch in the wholesale trading which concentrates on a large scale distribution to the wholesale market to help the local manufactures. The wholesaler deals with the small retail businesses but not with the direct consumers. Metro AG of Germany was the first to enter India using this process. 3. Strategic Licensing Agreements: Some foreign companies give exclusive licenses and distribution rights to local companies. Using these rights, Indian companies can either sell it through their own stores, or enter into shop-in-shop arrangements or distribute the brands to franchisees. Mango, the Spanish apparel brand has entered India through this route with an agreement with Piramyd, Mumbai, SPAR entered into a similar agreement with Radhakrishna Foodlands Pvt. Ltd 4. Manufacturing and Wholly Owned Subsidiaries: The international brands such as Nike, Reebok, Adidas etc., have whole manufacturing unit using the subsidiaries and are treated as Indian companies and are allowed to retail. These manufacturers are authorized to sell products to Indian consumers by franchising, distributing to the existing retailers, self-outlets etc. For example Nike has entered into India in agreement with Sierra Enterprises but now Nike is wholly owned subsidized, Nike India Private Limited. FDI in Single Brand Retail The Government has not categorically defined the meaning of Single Brand anywhere neither in any of its circulars or any notifications. In single-brand retail, FDI up to 51 per cent is allowed, subject to Foreign Investment Promotion Board (FIPB) approval and subject to the conditions mentioned in Press Note 3 that (1) Multi brand products would be sold (i.e., retail of goods of multi-brand even if produced by the same manufacturer would be allowed). (2) Products should be sold under the same brand internationally. (3) Single-brand product retail would only cover products which are branded during manufacturing. (4) Any addition to product categories to be sold under single-brand would require fresh approval from the government. While the phrase single brand has not been defined, it implies that foreign companies would be allowed to sell products sold internationally under a single brand, viz., Reebok, Nokia, and Adidas. Retailing of goods of multiple brands, even if such products were produced by the same manufacturer, would be allowed. Going a step further, we determine the concept of single brand and the associated conditions: FDI in Single brand retail implies that a retail store with foreign investment can only sell one brand. For example, if Adidas were to obtain permission to retail its flagship brand in India, those retail outlets could only sell products under the Adidas brand and not the Reebok brand, for which separate permission is required. If granted permission, Adidas could sell products under the Reebok brand in separate outlets. Concerns for the Government for only Partially Allowing FDI in Retail Sector A number of concerns were expressed with regard to partial opening of the retail sector for FDI. The Honble Department Related Parliamentary Standing Committee on Commerce, in its 90th Report, on Foreign and Domestic Investment in Retail Sector, laid in the Lok Sabha and the Rajya Sabha on 8 June, 2009, had made an in-depth study on the subject and identified a number of issues related to FDI in the retail sector. These included: It would lead to unfair competition and ultimately result in large-scale exit of domestic retailers, especially the small family managed outlets, leading to large scale displacement of persons employed in the retail sector. Further, as the manufacturing sector has not been growing fast enough, the persons displaced from the retail sector would not be absorbed there. Another concern is that the Indian retail sector, particularly organized retail, is still under-developed and in a nascent stage and that, therefore, it is important that the domestic retail sector is allowed to grow and consolidate first, before opening this sector to foreign investors. Antagonists of FDI in retail sector oppose the same on various grounds, like, that the entry of large global retailers such as Wal-Mart would kill local shops and millions of jobs, since the unorganized retail sector employs an enormous percentage of Indian population after the agriculture sector; secondly that the global retailers would conspire and exercise monopolistic power to raise prices and monopolistic (big buying) power to reduce the prices received by the suppliers; thirdly, it would lead to asymmetrical growth in cities, causing discontent and social tension elsewhere. Hence, both the consumers and the suppliers would lose, while the profit margins of such retail chains would go up. Rationale behind Allowing FDI in Retail Sector FDI can be a powerful catalyst to spur competition in the retail industry, due to the current scenario of low competition and poor productivity. The policy of single-brand retail was adopted to allow Indian consumers access to foreign brands. Since Indians spend a lot of money shopping abroad, this policy enables them to spend the same money on the same goods in India. FDI in single-brand retailing was permitted in 2006, up to 51 per cent of ownership. Between then and May 2010, a total of 94 proposals have been received. Of these, 57 proposals have been approved. An FDI inflow of US$196.46 million under the category of single brand retailing was received between April 2006 and September 2010, comprising 0.16 per cent of the total FDI inflows during the period. Retail stocks rose by as much as 5%. Shares of Pantaloons Retail (India) Ltd ended 4.84% up at Rs 441 on the Bombay Stock Exchange. Shares of Shoppers Stop Ltd rose 2.02% and Trent Ltd, 3.19%. The exchanges key index rose 173. 04 points, or 0.99%, to 17,614.48. But this is very less as compared to what it would have been had FDI up to 100% been allowed in India for single brand. (Nabael Mancheri, 2010) The policy of allowing 100% FDI in single brand retail can benefit both the foreign retailer and the Indian partner foreign players get local market knowledge, while Indian companies can access global best management practices, designs and technological knowhow. By partially opening this sector, the government was able to reduce the pressure from its trading partners in bilateral/ multilateral negotiations and could demonstrate Indias intentions in liberalising this sector in a phased manner. Permitting foreign investment in food-based retailing is likely to ensure adequate flow of capital into the country its productive use, in a manner likely to promote the welfare of all sections of society, particularly farmers and consumers. It would also help bring about improvements in farmer income agricultural g rowth and assist in lowering consumer prices inflation. (Discussion Paper on FDI, 2010) Apart from this, by allowing FDI in retail trade, India will significantly flourish in terms of quality standards and consumer expectations, since the inflow of FDI in retail sector is bound to pull up the quality standards and cost-competitiveness of Indian producers in all the segments. It is therefore obvious that we should not only permit but encourage FDI in retail trade. Industrial organizations such as CII, FICCI, US-India Business Council (USIBC), the American Chamber of Commerce in India, The Retail Association of India (RAI) and Shopping Centers Association of India (a 44 member association of Indian multi-brand retailers and shopping malls) favor a phased approach toward liberalizing FDI in multi-brand retailing, and most of them agree with considering a cap of 49-51 per cent to start with. The international retail players such as Wal-Mart, Carrefour, Metro, IKEA, and TESCO share the same view and insist on a clear path towards 100 per cent opening up in near future. Large multinational retailers such as US-based Wal-Mart, Germanys Metro AG and Woolworths Ltd, the largest Australian retailer that operates in wholesale cash-and-carry ventures in India, have been demanding liberalization of FDI rules on multi-brand retail for some time. (Nabael Mancheri,2010) the Indian Council of Research in International Economic Relations (ICRIER), a premier ec onomic think tank of the country, which was appointed to look into the impact of BIG capital in the retail sector, has projected the worth of Indian retail sector to reach $496 billion by 2011-12 and ICRIER has also come to conclusion that investment of big money (large corporates and FDI) in the retail sector would in the long run not harm interests of small, traditional, retailers.(Sarthak Sarin,2010) SWOT Analysis SWOT analysis is instrumental for evaluating present day retail industry in India. SWOT analysis is a study prepared discussing about the strengths, weaknesses, opportunities and threats of retail industry. Strengths An enormous young employed people with average age of 24 years, nuclear families in urban areas, regarded as a basic social unit, with laterally growing working woman population and evolving as prospects in the service sector would be the vital progression carters of the structured retail sector in India. It has also funded to fat size reserves in the real estate sector with main national and worldwide players financing in federalizing the structure and construction of the retailing business. Customers will have right to use to superior range of transnational quality goods. Employment openings directly and indirectly have been improved. Farmers get enhanced rates for their goods though enrichment of price added food chain. Growth in price and consumer desires is vital aspects. Growth in spending for extravagant items is also vital. Huge domestic market with a growing middle class and customers with purchasing power. The governments of states like Delhi and National Capital Region (NCR) are very positive about allowing the use of land for commercial development thus escalate the accessibility of land for retail space. The progression of sachet revolution develops for getting to the foot of the pyramid. The magnitude of Indian organized retail industry touched Rs.1,30,000 crore in 2006. The styles that are motivating the development of the retail sector in India are small share of organized retailing and dropping real estate rates. Ranked second in Global Retail Development Index of 30 developing nations drawn up by AT Kearney. The annual progress of departmental stores is estimated at 24%. The profits of bigger organized retail segments are numerous. The customers get a superior product at discounted price. So customers get worth for their cash. Typicality of consumers in terms of diverse tastes and demand for extensive collection of goods. Opportunities When the model picks up, due to demonstration effect, there will be a complete renovation of domestic retail trade. International retail titans take India as crucial market. It is ranked fifth most appealing retail market. The organized retail sector is estimated to raise stronger than GDP growth in the next five years catalyzed by shifting ways of life, proliferation in income and advantageous demographic shape. Food and clothing retailing are crucial factors of growth. Indian retail industry has been regarded as of the most dynamic and fast advancing business with several companies arriving in the market. Indian retail industry can be one of the biggest industries in terms of quantities of workforces and institutions. Countryside retailing is still untouched in Indian market. Threats One of the chief obstacles to the evolution of modern retail formats are the supply chain management concerns. No key modifications are required in the supply chain for FMCG goods; these are well established and effective. For perishables, the structure is too difficult. Government guidelines, absence of ample groundwork and insufficient venture are the potential blockages for retail corporations. The supply chain for agro goods is less complex than the net foodstuffs. But agro goods have an exclusive problem of non-standardization. Its challenging to focus on all segments of society. Hyper and super markets trying to offer purchaser with -worth, diversity and quantity. Large primary investment is essential to manage with other establishments and contest with them. Labor guidelines are also neglected in the organized retails. The absence of even tax system for organized retailing is also one of the hurdles. Poor infrastructure is prospective to be a hurdle in the evolution of organized retails. Concern of vehicle parking in urban regions is grave worry. Segment is unable to engage retail workforce on contract basis. The unorganized sector has supremacy above the organized sector in India due to low investment requirements. Retail nowadays has transformed from marketing a good or a service to marketing a hope, an aspiration and especially an practice that a consumer would like to repeat. Weakness Will primarily satisfy rich and middle class consumers located in metros and will not cater bulk consumption merchandises for consumers in rural regions and insignificant towns. Retail chains are so far, to be established with appropriate range of products mix for the mall outlets. Present day retailing is about investigating and graphing the marketplace, keeping options open, reasonable costs and retaining buyers too. Insignificant outlets are also one of the flaws in the Indian retailing. 96% of the outlets are smaller than 500 sq.ft. The retail chains are also minor than those in the developed nations. The quick expansion of retail sector is the severe upgrading in the accessibility of retail space. But the present scenario in prices, retail real estate hires have amplified extraordinarily, which may cause few retailing business houses to be unavailable. Retail corporations have to spend great rents which are obstacles in the chance of profits. The capacity of sales in Indian retailing is also very little. India has huge population in the globe and an expeditious growing economy. The impact of retail on Indian economy is: Employment Generation Retailing offers occupation to 8% labor in India, because it is highly effort demanding. It has also capable to create eight million more jobs, directly and indirectly. Development of small scale units Retailing also aids small scale units to freely access of the market. They provide a stage for small scale units goods. Retailing in India funds 4 lakh moderate handicraft industries. Growth of real estate The necessity of space is one of the main burdens, so the real estate has also risen over the previous years. In coming days the Indian economy and real estate sector would be shaping into organized retail estate sector. Conclusion Contemporary ways of shopping have been all the time attracting Indians. The retail sector in India is rapidly progressing and the employment potential is mounting day by day. The attitudes of the retailers towards suppliers have been changing so as to extract the best pricing from the suppliers. This secret for all the titans of retail market are planning to invest into the Indian retail sector. India is one the fastest growing economies of the world, by agreeing to FDI in the retail sector there would be a considerable pouring into Indias GDP and economic development. This would also aid the integrating of the Indian retail market with the global retail market. FDI would not only give Indians employment but help Indians to get better wages, incentives and lifestyle, which the present retail market has been unsuccessful in providing. Entry of FDI into Indian market would enhance Indian scenario for supply chain, technology, manpower and skill development. FDI would also catalyze the growth of small and medium scale industries.